Anderson Tuftex

Comprehensive rebrand and website redesign for Anderson Tuftex, transforming their visual identity and digital presence to better reflect their premium craftsmanship and heritage. The project involved creating a modern, cohesive brand aesthetic, developing a user-friendly website with a focus on storytelling, high-quality visuals, and seamless navigation—ultimately enhancing brand recognition, customer engagement, and online sales.

Lori Neuhardt is a product leader based in New York City. Lori’s work in design, and technology has been recognized with an Emmy Award, multiple Webby Awards and Cathay duPont recognition for digital design.

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